Jargon-free, honest, welcoming. Whether you're just starting out, getting back on the bike, or looking for a community — there's something here for you.
I'm building Etapa because I want someone to do for new cyclists what my mates did for me — give them a coach in their pocket who speaks plainly and meets them where they are. Here's the story, on camera and on the page.
Watch + read the story →Starting today, our AI cycling coach lives inside Claude, ChatGPT, Cursor and every other MCP-compatible AI app. Free, no account, no jargon. Here's what we built, how to try it in 60 seconds, and why we're giving it away.
Read the launch post →Forget miles. Think in minutes. Your first rides should be 20–40 minutes, and that's more than enough. Here's how to build week by week without burning out.
Read →Week one is about comfort. Week two is about routine. By week four you'll have something to celebrate. Here's what to expect and how to make it stick.
Read →Too many options, too much conflicting advice. Here's a simple decision tree that helps you cut through the noise and find a bike you'll actually ride.
Read →A helmet is non-negotiable. Padded shorts help a lot. Lights keep you safe. Everything else? Nice to have, not required. Here's the honest list.
Read →No. Thousands of adults start from scratch every year. Balance comes back faster than you think, and age is far less of a barrier than cycling culture suggests.
Read →Motivation comes and goes. Habits stay. Here's how to use habit stacking, tiny sessions, and a forgiving mindset to make cycling a permanent part of your week.
Read →Under 90 minutes? Just water. Longer? A light snack before you head out. You don't need gels, bars, or sports drinks. Here's what actually matters.
Read →Local bike shop rides. Women's groups. Online communities. Here's where to find your people — and why having a community makes everything easier.
Read →Helmet fit, lights, route choice, predictable road position. The things that actually protect you — not the things that just look safe. A practical guide.
Read →All training plans, coaching conversations, session adjustments, and check-in messages are generated by artificial intelligence (Anthropic Claude). Etapa is not a medical service and does not provide medical advice. Always consult a healthcare professional before beginning any exercise programme. You train at your own risk.