20 minutes today. 50 km in 8 weeks.
Pick something to aim at, tell Etapa the days you can ride, and it builds the weeks in between.
- Beginner training plansThree rides a week. No experience, no jargon.
- An event to train forThousands of sportives, gravel days and long rides.
- AI coaching, £49.99 a yearAbout £4 a month. Ask it anything, any time.
“What cyclists are missing.” I had no idea I needed an app for cycling until I started training and had no idea where to start. Etapa teaches you everything about the bike… A must have for cyclists!
Everything cycling, in one app
From your first turn of the pedals to your next big day out. Here's what you get the moment you open it.
A plan that bends around your week
Tell Etapa your goal and the days you can ride. It builds the sessions, shows you exactly what each one is for, and reshapes the rest of the block when life gets in the way — no rebuilding from scratch, no guilt.
Checks in weekly. Adjusts on its own.
A coach you can ask anything
Seven coaches, each with their own voice, nationality and languages. They know your plan and how your week has gone, so "what should I eat before a 50k?" gets a straight answer, not a lecture, and never the feeling that you should have known.
Available any time, in plain English.
The bit other apps leave out
Step-by-step walkthroughs for every fix, swap and tune-up, so you don't need a bike shop for the basics, and don't need to stand there being told you should have. The same goes for kit, food and what to pack.
No jargon. No eye-rolling.
Also in the app
Bring the data you already have
Connect the tools you use now and Etapa sees how you're actually riding, and how well you're recovering, so the plan moves with you instead of ignoring you.
Strava
Your rides arrive automatically — distance, time, heart rate and routes, so the plan and your weekly check-in reflect the riding you've really done.
Whoop
Recovery, strain and sleep. Etapa reads how recovered you are each morning and eases off, or leans in, rather than going by the calendar.
Connecting is optional and you can disconnect any time in Settings. More wearables coming soon.
Cycling has been gatekept for too long.
Bike shops that make you feel stupid for not knowing how to tune your gears. Apps that assume you already own a power meter and know what FTP stands for. The eye-roll when you mispronounce a French climb. None of that has anything to do with riding a bike.
Etapa is built on the opposite bet: most riders don't need a coach with a PhD. They need someone who'll answer "what should I eat before a 50k?" without making them feel small, and who'll still be useful in ten years, when the goal has changed three times.
So we optimise for staying on the bike rather than for one event. Go deeper on nutrition, fit or mechanics whenever you want. Or just go and mess about on your bike. That's a good outcome too.
Read why I started building itThe Etapa Podcast
Honest conversations about getting into cycling: training, kit, events, and the messy bits no one warns you about.
Common questions
What is Etapa?
Etapa is an AI cycling app for beginners and riders of all levels. It builds a personalised training guide around your goal and the days you can ride, then helps with nutrition, bike maintenance, local groups and events — all in one place. It's a mobile app, not a gym or a piece of hardware.
Who is Etapa for?
New riders, people returning to cycling after time away, and anyone training for their first event. You don't need any cycling experience, and you don't need to know a single technical term to get started.
Is Etapa a gym or a gym membership?
No. Etapa isn't a gym, a gym-membership scheme, or a piece of fitness hardware. It's a mobile app that coaches you through cycling on whatever bike you already own, indoors or outside.
How is Etapa different from Strava, Zwift or TrainerRoad?
Most cycling apps assume you already know how to train. Etapa is built for people at the start of the journey: it explains the reasoning in plain English, adapts the plan to your real life, and covers the whole picture — training, routes, maintenance, nutrition and events — not just ride tracking or indoor workouts. You can still connect Strava to bring your rides in automatically.
What does Etapa do?
Personalised training guides, an AI coach you can chat to any time, strength, mobility and recovery sessions, an AI bike fit from a short video of you pedalling, step-by-step maintenance walkthroughs, an AI roadside mechanic for when something goes wrong mid-ride, guidance on finding local clubs and group rides, and a way to discover events and sportives near you.
How much does Etapa cost?
Etapa is free to download, with an optional subscription for the full experience.
What devices does Etapa work with?
Etapa is a mobile app for iOS and Android. You can connect Strava so your rides come in automatically, and Whoop so your plan reflects how well you're recovering.
Where is Etapa available?
Etapa is built in the United Kingdom for riders getting started with cycling. It's available now on the App Store and Google Play.
Start from wherever you're actually starting
First ride or fortieth sportive — download Etapa, tell it one thing about your week, and you'll have a plan before you've finished your coffee.